Job Function Reporting to the Director of Annual Giving, the Manager of Annual Giving Communications leads the development and implementation of marketing strategies and tactics to achieve the College's unrestricted annual income and growth objectives. The Manager of Annual Giving combines multiple channels, including telemarketing, email, direct mail and print, into a cohesive yearly marketing campaign.
Department Annual Giving Reports to Title Director of Annual Giving Full or Part Time Full Time Number Of Months 12 months/year Work Schedule Monday-Friday 9-5 except when additional hours are required during Leadership Assembly, Phonathon, Reunion and other special activities. Posting Number 2017 -00907- AS
The Manager will draft and implement all aspects of the annual direct marketing plan including, but not limited to:
Planning and charting specific direct marketing efforts including drop dates, creative deadlines, and data needs.
Analyzing and evaluating the results of both individual efforts as well as the program effectiveness in order to identify areas of the campaign that need improvement.
Managing the direct marketing budget and working with vendors to ensure that deadlines are met and prioritized as needed.
Becoming familiar with the voice of the College and the visual identity, in order to ensure professional and consistent communications.
Writing data requests for appeals.
Writing copy for e-mails, letters, and print ads as needed.
Using design software to design and lay out letters and other mailing package items.
Supervising an administrative assistant and a student worker.
Working under general supervision and broad instructions, planning and arranging own work toward previously defined objectives.
Performing additional duties and responsibilities as needed.
EEO Statement Barnard College is an Equal Opportunity Employer. Barnard does not discriminate due to race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, or any other legally protected basis, and to the extent permitted by law. Qualified candidates of diverse ethnic and racial backgrounds are encouraged to apply for vacant positions at all levels.
Knowledge, Skills, and Abilities
Ability to initiate and carry out duties with minimum supervision and a keen eye to detail
Ability to adhere strictly to rules regarding confidential information
Demonstrated ability to work with the public with a high degree of diplomacy and tact
Excellent oral and written communication skills
Ability to work independently and collaboratively within a team environment
Good organizational, communication (both written and verbal), and project management skills
Proficient with the Microsoft Office Suite
Ability and willingness to work some weekends and evenings
Required Qualification Summary
2-3 years relevant experience in direct mail, telemarketing, web based campaigns, generating lists and reports from a donor database and working with volunteers
Familiarity with Adobe Creative Suite or similar design software
Physical Demands Summary
Ability to lift items weighing as much as 25 lbs.
Ability to perform customary office tasks such as sitting, walking, standing, computing and answering telephone for moderate to prolonged periods of time combined with light to moderate reaching, bending and lifting