The Content Marketing Manager is a creative marketing communications professional, preferably with a writing background. The ideal candidate is able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Content creation: Develop a variety of primarily customer-facing content ranging from business level to lightly technical. Content types may include: Case studies White papers Datasheets Presentations Blog articles Press releases Web content Emails Video Content marketing: Use content as a means of supporting go-to-market product for industry campaigns and to drive in-bound marketing leads. Develop content strategy to support marketing campaigns and drive inbound leads Develop and deliver to editorial calendar Measure and report on content effectiveness and optimize programs and content based on analysis Implement / manage SEO program
BA Marketing, journalism, business, communications 5+ yrs. relevant experience Experience developing compelling content across the types listed above Prior work in B2B solutions, preferably in technology and/or software development environment. Excellent communication and writing skills in English Word, PPT, WordPress Video story boarding, scripting (editing) Editorial mindset that seeks to understand what audiences consume and how to create it Hands on experience with SEO and web traffic metrics Expertise in social media platforms Project management skills and attention to detail Excellent, professional written and verbal communication skills Ability to work independently and in a team environment Exceptional time and project management skills, including the ability to handle multiple stakeholders with changing priorities
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