Are you ready for the next step in your marketing career? AAM’s marketing manager uses data-driven insights to inform strategic and tactical marketing decisions. This is an integral part of the marketing team that will include tracking, analyzing and translating data and client feedback into actionable marketing plans. Primary responsibilities include working closely with marketing content and creative managers to bring these insights to life via web, PPC, SEO, social media, email and to collaborate with departments across AAM and the client base of more than 4,000 media and advertising organizations.
The ideal candidate is part data scientist, part story teller who can connect the dots between channels to inform our marketing campaigns and content to retain and attract new clients.
ESSENTIAL FUNCTIONS OF THE JOB:
•Create and manage strategic marketing campaigns (including web, PPC, SEO, social media and email), automation and content that effectively position AAM’s services
•Analyze data from diverse data sources such as Google Analytics, AAM’s website (including the Media Intelligence Center), Hubspot, Moz, CRM, Microsoft Dynamics and other tracking tools to develop marketing strategies that support business needs
•Develop and manage social media strategy
•Create content for AAM’s marketing channels (website, blog, social media, email, collateral, etc)
•Track performance of marketing activities and present findings
•Create client personas and map customer journey to guide messaging and content
•Respond to media requests for AAM data and create new ways to package AAM data for PR opportunities
•Generate quality leads, including criteria for marketing qualified leads
•Frequently collaborate with product leadership and sales teams
•Seek and integrate client feedback and campaign results to optimize plans
•Remain up to date and make recommendations on new marketing trends and tools
•Bachelor’s degree in marketing, communication or related field
•At least 3 years marketing experience, preferably in media, advertising or related B2B field
•Excellent communication and presentation skills with ability to simplify complex topics
•Proven analytical skills and web metrics to interpret quantitative data, identify trends, understand findings and develop marketing strategies and campaigns
•Strong organizational and project management skills
•Excellent knowledge of Microsoft Office. Knowledge of Adobe Photoshop, Illustrator and InDesign a plus
•Travel may be required, approximately 5% -10%
To apply, please submit a resume and cover letter.
AAM is a media verification and information services company that is made up of data-driven, media-loving professionals located in suburban Chicago, New York, Toronto, Iowa, Florida and remotely across the U.S. and Canada. Our team believes in the value of hard work, good-natured fun and fostering a sense of community in the media industry, within our organization and in our neighboring communitie...s. Explore our website to learn about who we are, who we work with, and how we continue to move our organization forward.
How We Help Our Clients
AAM specializes at the intersection of media, data, technology and human relationships. Every day we partner with leading publishers, advertisers, ad agencies and technology companies across North America to enable communication and trust within the media industry. Together, we work with our clients to help them create reliable, safe media environments. We believe this is more than a career, it’s a cause.
About Our Employees
Open. Innovative. Client focused. These are our guiding principles at AAM, and our employees fuel AAM’s culture of openness and innovation. We strive to reach these goals as an organization and a culture through our CORE values:
• Collaboration – We work together to solve challenges and create solutions.
• Ownership – We embrace personal accountability to serve clients by putting them at the center of our decisions and priorities.
• Respect – We demonstrate integrity, honor and responsiveness in all relationships. Excellence – We lead through innovation and an unrelenting commitment to quality to achieve superior results.
• Excellence – We lead through innovation and an unrelenting commitment to quality to achieve superior results.
The AAM Advantage: Benefits and Flexible Work Schedules
At AAM, we believe that being at our personal best creates exceptional work, and that means helping to achieve a work/life balance. From customized start times to work-from-home options, we try to best accommodate our employees’ needs. We also have a range of benefit programs, including comprehensive health, dental and vision, and retirement plans as well as generous paid vacation and wellness programs.
Interested in learning more? Please visit our careers page at https://auditedmedia.com/about/careers. Employer will not sponsor visas for position.