Management Consultants for Affiliated Physicians, Inc.
January 23, 2018
Part Time - Experienced
4 Year Degree
Part-time 20-25 hours per week, 4 days per week, 50% regional travel (no overnight)
This is a new role developed to support our medical group’s marketing strategy focused on increasing awareness of our services and physician marketing.
This will require conducting and coordinating field visits in the region’s physician community as well as implementing marketing communications.
In short, your efforts will serve as the conduit to promote our medical group’s specialists, clinical providers and patient care programs to providers in the regional northern Virginia and nearby markets. This role will also identify and communicate trends and issues to the management team. Additionally, the Marketing Specialist will provide updates to our physician database.
This position will report to the Director, Planning and Business Analytics on routine matters, and work integrally with our physician leaders, executives and with our outside marketing support vendors.
•Participates in developing marketing plans and new physician/provider introduction plans on a regional basis. •Build awareness of our group’s brand through outreach activities, print and digital marketing collateral, including presentations, postcards, brochures, posters, flyers and other promotional items. •Identifies and coordinates messaging for social media platforms and company website with outside vendor(s). Works with Director to monitor digital platforms and update the website and social media channels as needed. •Responsible for implementation of marketing collateral and tools as assigned. Collaborates with management team and others to develop and implement collateral for B2B (physician marketing).
Required Knowledge/Skills, Education, and Experience
•BS/BA in related discipline, 3 years of experience in healthcare marketing required. Healthcare sales experience preferred. •Excellent written, presentation and oral communication skills •High proficiency in various computer programs, including Microsoft Office suite and WordPress a plus. Experience with social media channels (Facebook, Instagram, Twitter) for businesses. •Must be able to work independently and reliably to achieve results •Good understanding of referral development/ sales process •Must be able to travel regionally 50% or more as required
Internal Number: MKTG-Parttime
About Management Consultants for Affiliated Physicians, Inc.
Management Consultants for Affiliated Physicians, Inc. is a wholly owned business unit of Fairfax Neonatal Associates Pediatric Specialty Group in Fairfax Virginia. FNA has provided neonatalogy and pediatric specialty services for over 40 years in the northern Virginia area.
The Group is nationally recognized for excellence by the US News & World Report and received the Gold Seal for Prematurity from the Joint Commission.