The marketing manager is responsible for developing and overseeing the execution of a cohesive and profitable marketing strategy to inform the creation of product and service lines and take them to market. S/he will conduct market research, asses target customer needs, and evaluate competition while aligning market and product line business cases with broader organizational strategies and brand positioning. The marketing manager will write creative briefs and engage with internal and external stakeholders to leverage resources and ensure campaigns are completed in alignment with strategic objectives.
Develop a marketing plan to support the broad strategic goals of Hazelden Betty Ford Foundation while meeting publishing's business objectives for assigned target markets.
Develop cohesive and profitable marketing strategy for assigned product and service lines
Ensure successful campaign planning and execution that integrates marketing and sales activities
Manage content marketing initiatives in assigned market
Team with internal and external stakeholders to ensure campaign execution that leverages publishing and corporate resources to engage target customers
The Hazelden Betty Ford Foundation is the world's leading organization singularly dedicated to combating addiction to alcohol and drugs with a full continuum of services.
Over the course of a year, we:
Serve over 15,000 patients annually through treatment centers in Minnesota, California, Illinois, Oregon, New York, and Florida
Educate over 600 professionals through our accredited Hazelden Graduate School of Addiction Studies, Professionals in Residence program and Summer Institute for Medical Students.
Provide publishing books and materials for over 32,000 publishing customers
Provide prevention services to over 50,000 students across the United States and the world
One of our key strategic objectives is people - our employees are essential in the process of propelling our organization forward to meet the challenges and opportunities ahead. Are you ready to excel in these challenges and opportunities? Do you possess the qualities below? Join Our Team!
What are we looking for?
Individuals with a Client, Customer, and/or Stakeholder Focus