The Digital Marketing Manager is responsible for designing, executing, analyzing, and optimizing various campaigns through multiple digital channels including online advertising, email, website, and social media.
The ideal candidate will have a proven track record working with cross-functional teams and internal and external marketing resources, managing multiple projects simultaneously, and analyzing and reporting on performance. This key team member should be a high energy, self-starter with excellent interpersonal and written communication skills and the ability to impact performance across the entire marketing funnel.
External: Marketing and Technology Vendors Internal: Chief Marketing Officer, Social Media and Content Manager, Graphic Designer, Director of Communications and Strategic Partnerships, Student Engagement Team, Member Relations Team, and the IT team
KEY JOB RESPONSIBILITIES
•Develop detailed digital campaign project plans including goals, distribution channels, and calendar •Directly manage targeted paid media campaigns including PPC, display, and social to build awareness and generate qualified leads •Design, execute, measure, and optimize segmented email marketing campaigns •Optimize website for conversion including ongoing SEO optimization and landing page development •Develop and implement A/B testing practices •Be the primary owner of the marketing automation system •Closely monitor and report results on a regular basis including dashboard development for the CMO and other internal stakeholders •Develop project and creative briefs and coordinate effectively with internal and external marketing resources
•Bachelor’s degree in Marketing or relevant field of study •5+ years of related experience in digital marketing and advertising •Numbers-driven approach to marketing, focused on metrics, outcomes, and ROI •Excellent understanding of social media and website metrics and best practices •Experience with email marketing, lead generation, and website SEO •Experience with email and web analytics packages including Google Analytics •Familiarity and experience working with CRM and marketing automation platforms •Project management skills, including managing internal stakeholders, external vendors, and multiple campaigns and projects at once •Excellent written and oral communication skills •Experience in the field of higher education desirable
HOW TO APPLY
Additional information about this position is available at https://www.isepstudyabroad.org/careers
Qualified applicants are encouraged to submit a resume, cover letter, salary expectation and samples of their digital campaign work to firstname.lastname@example.org with the subject line: "Digital Marketing Manager."
*Please note that applications that do no include all requested information will not be considered.* Application deadline: April 2, 2018.
ISEP is an equal opportunity employer (EOE). We strongly support diversity in the workforce.
About ISEP Study Abroad
ISEP is a non-profit educational community dedicated to helping students overcome academic and financial barriers to study abroad. Made up of over 337 member colleges and universities from around the world, we work together to help provide students access to affordable, high-quality programs, that in return, help develop culturally sensitive skill sets needed for today’s global workforce.