As the largest 529 plan in the nation, Virginia529 helps students dream, save and achieve. We offer a variety of programs to help families save for future education expenses. Every day we continue to provide value to our customers through program enhancements, technology improvements, and education and scholarship opportunities.
Our employees are the heart of our organization’s success, which is why we believe in promoting an engaging, positive, and rewarding workplace. Working for Virginia529 provides an opportunity to do meaningful work and contribute your talent to a collaborative organization.
Our growing team is seeking an experienced professional to be the Digital Marketing Associate in our Marketing department. This person will have an integral role in maximizing the effectiveness of our digital media strategy.
Enhance the effectiveness of digital marketing campaigns by maintaining productive relationships with stakeholders, agencies and vendor partners.
Engage our customers by creating and publishing creative content across social media channels.
Develop and maintain social media editorial calendar.
Design and execute paid social media campaigns.
Manage communications with prospects and customers through any relevant social media channels.
Develop and implement marketing automation campaigns; including the development of creative assets (emails, landing pages, or forms), list segmentation, split testing, and reporting/analysis.
Oversee and utilize analytical tools including web analytics, tag management, data visualization, and website optimization.
Assist in creation of SEO friendly content, to include optimal keywords, headlines and meta-data.
The Digital Marketing Associate must be able to frequently communicate with customers, vendors and organizational partners. This position spends considerable time in a sitting, stationary position.
Bachelor's degree in Marketing, Statistics, Communications or related field
Five years’ experience in marketing; experience in marketing financial products and services preferred. An equivalent combination of education and experience will be considered.
Proficiency using marketing automation software to develop email campaigns, web forms, and landing pages (preferably Marketo or Eloqua)
Knowledge of current digital marketing best practices, data analysis techniques and tools, research methodologies and standard marketing procedures
Knowledge of social media measurement and analytics tools such as Hootsuite, Facebook Insights, and Google Analytics
Knowledge of data visualization software (Tableau preferred)
Proficiency using web analytics tools and survey software
Proficiency with MS Office products including Word, Excel, and Access
Excellent oral and written communication and presentation skills
Ability to analyze information, draw appropriate conclusions and communicate results
Ability to manage multiple priorities while working independently to meet tight deadlines
Creativity, innovation, and problem solving skills
Ability to read, interpret, and summarize financial journals and industry publications
Virginia529 is the nation's largest college savings plan serving over 1.3M customers and managing over $71B in assets as of May 31, 2018.